UX Maturity Report

zooplus demonstrates strong subscription integration and mobile optimization, but lacks express checkout options and has limited delivery transparency—creating opportunities for competitors to differentiate on checkout friction and urgency signals.

Morrisons presents a basic, functional basket experience that meets minimum requirements but lacks key competitive features for pet food retail, particularly subscription options and delivery transparency. Their implementation shows significant gaps against market leaders.

Jollyes demonstrates solid fundamentals with clear product details and decent mobile optimization, but lacks critical conversion features like subscription options and delivery cost transparency that market leaders leverage.

Amazon demonstrates strong baseline functionality with clear pricing and comprehensive product details, but lacks pet-specific subscription optimization and modern express checkout prominence that specialized pet retailers now offer.

Chewy demonstrates strong core basket functionality with excellent subscription integration and savings visibility, but lacks critical UK-specific elements like VAT transparency and suffers from suboptimal mobile layout density that could impact conversion.

Sainsbury's trolley page shows fundamental weaknesses in delivery transparency and mobile optimization, with minimal integration of retention mechanisms like subscriptions that are standard in modern pet food e-commerce.

Strong subscription integration and clear pricing transparency position them competitively, but lack of express checkout and limited mobile optimization create exploitable gaps against market leaders.

Solid execution of basket fundamentals with clear delivery messaging and express checkout, but lacks subscription/auto-delivery features which are critical for pet food retention and LTV.

Animed demonstrates solid basket fundamentals with clear pricing and good product visibility, but lacks critical subscription/auto-delivery features and mobile optimization that market leaders leverage. They're competitive on basics but missing revenue-driving features.

Tesco demonstrates strong fundamentals with clear delivery slot booking, Clubcard pricing integration, and mobile-friendly layout, but lacks critical subscription/auto-delivery features and modern express checkout options that pet-focused competitors are leveraging for customer retention.

Pet Drugs Online demonstrates strong fundamentals with subscription integration and clear basket structure, but lacks modern express checkout options and has limited delivery urgency indicators that could impact conversion.

VioVet demonstrates solid fundamentals with clear pricing transparency and PayPal integration, but lacks modern convenience features like subscription options and express checkout that market leaders now offer. Their basket UX is functional but not differentiated.

Lords & Labradors demonstrates strong fundamentals in cart experience with clear pricing and trust signals, but lacks critical subscription/auto-delivery functionality that pet food specialists are leveraging for customer retention and LTV optimization.

Pets Corner demonstrates solid basket page fundamentals with clear delivery thresholds and well-structured summary, but lacks critical subscription functionality and express checkout options that market leaders leverage for repeat purchase conversion.

Solid mid-market execution with clear delivery threshold messaging and loyalty integration, but missing critical subscription functionality and express checkout options that market leaders leverage for conversion.

Petplanet demonstrates solid fundamentals with express checkout and mobile optimization, but lacks critical subscription features and shipping transparency that market leaders leverage for retention and conversion.